Pay for leads, not clicks, and sit above everything
Local Services Ads appear above the normal Google ads and above the map, with a Google badge next to your name. You pay per lead rather than per click, which changes the maths completely for a lot of service businesses.
Top of the page, and you only pay when somebody actually contacts you
The Google badge matters too. It tells a nervous customer the business has been checked, which for anyone letting a stranger into their home is often the deciding factor.
Emergency work
Someone locked out, or a boiler down in January. They ring the first credible business at the top of the screen, and that position is buyable.
The badge does the reassuring
Somebody choosing between two businesses they have never heard of leans towards the one Google has screened. That is trust you do not have to build from scratch.
Filling the quiet weeks
Word of mouth is brilliant until it goes quiet. Local Services Ads can be turned up when the diary looks thin and down when it is full.
What we handle
The work itself, not a mystery retainer.
- An eligibility check, because not every category or area is covered
- Profile setup, screening and the verification paperwork
- Budget and lead types configured around the jobs you actually want
- Disputing poor quality or irrelevant leads so you are not paying for rubbish
- Plain reporting on leads, cost per lead and what they turned into
How it works
The setup is more involved than normal ads, but it only happens once.
Eligibility check
We confirm your category and area are covered before you spend any time on it.
Screening and verification
Google checks the business, insurance and licences. We handle the paperwork side of that.
Set the lead types
Configured around the jobs you actually want, so you are not paying for enquiries you would turn down.
Run and dispute
We monitor the leads coming through and dispute the ones that were never genuine enquiries.
What it costs
Two costs, kept separate and both visible. Google charges you per lead, and that rate is set by your category and area rather than by us. On top of that we charge a monthly management fee for running it and disputing bad leads. You see both figures before anything goes live, and your lead budget stays entirely under your control.