Often-cheaper clicks your competitors may be ignoring
Bing quietly carries millions of UK searches, and far fewer businesses bother competing there. The same enquiry often costs less than it does on Google, simply because the auction is less crowded.
Same customers, same intent, less competition
Because most small businesses never look past Google, there is less bidding pressure. For many trades that means a lower cost per lead for essentially the same work, using campaigns you already have.
The office desktop
A facilities manager searching for a commercial cleaner on a work PC is very often on Bing without realising it, and few competitors are bidding.
Lower cost per click
The same search frequently costs less on Bing, so a modest budget stretches further and picks up enquiries at the margin.
No extra build required
Campaigns, landing pages and tracking already exist from your Google setup. Adding Bing is extension, not starting again.
What we handle
The work itself, not a mystery retainer.
- Campaigns imported from Google Ads and properly adapted, not blindly copied
- Bid, budget and search term management tuned to the Microsoft network
- The same conversion tracking discipline as your Google campaigns
- One combined report across all your search advertising
How we add it without starting again
This is deliberately a small, low-risk addition to search advertising that already works.
Import and adapt
Your Google campaigns come across, then get adjusted for how the Microsoft network actually behaves.
Test modestly
A small budget first, to find out whether your audience is genuinely there before committing more.
Scale or stop
If the cost per lead beats Google, we grow it. If your market is not on Bing, we tell you and stop.
What it costs
Because this runs alongside your Google campaigns, it is normally a small addition to your existing search management fee rather than a second full fee. Your Bing advertising budget is separate and set by you, and can start deliberately small while we find out whether your customers are there.